Questions

• Who is the audience?
• Is it easy to create podcast ads?
• What companies are advertising in podcasts?
• My competitition aren't using this medium, why should I?
• What ad formats do you offer?
• How effective is podcast advertising?
• How do users get the podcasts?
• How can I measure the success of my campaign?

Answers

• Who is the audience?

A recent Arbitron study found podcast listeners to be a broad and balanced audience of young and old, male and female. Podcast listeners tend to be more affluent, well educated and spend more money online than the average Internet user. Podcasts also give marketers the opportunity to reach some of the hard-to-reach niche audiences that are moving away from traditional media. Please contact us to receive a detailed demographic profile of publishers in our network.

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• Is it easy to create podcast ads?

Creating an audio ad is as simple as supplying us with the script you'd like read for your audio commercial. We offer professional voice-over services or we can use a pre-existing audio commercial.

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• What companies are advertising in podcasts?

Here's a short list of some of the companies that have embrace podcast advertising.

Volvo, Lexus, IBM, Oracle, Purina, Castrol Oil, Apple Stores, Virgin Mobile, Tower Records, Novartis, EarthLink, Dixie Paper, Motorola, Starbucks, Honda, Mercedes-Benz, Chrysler, Verizon, McDonalds, Procter & Gamble, Johnson & Johnson, AOL, Paramount, Dell, T-Mobile, HBO, Acura, Land Rover, Symantec, GoDaddy.

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• My competitition aren't using this medium, why should I?

Establishing your brand in this new media channel can give you the upper hand on your competition. By thinking outside of the box you'll see much better results from your marketing efforts.

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• What ad formats do you offer?

Our podcast sponsorship allows you to choose from several different audio and display ad formats. We also offer packages that combine our top performing ad units to provide the maximum effectiveness and cost savings for your campaign. Contact us to request our Media Kit for more details on ad formats and pricing rate sheet.

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• How effective is podcast advertising?

A recent report from TNS Global tracked podcast advertising from 2006 to 2008 and found it to be 7 times more effective than Television ads. The report also found the ads to be 3 times more effective than traditional online video advertising. The data suggest audiences are paying close attention to show content and the embedded ads within them which greatly increases ad effectiveness.

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• How do users get the podcasts?

Podcast listeners receive our podcasts from the publisher websites in our network. Users listen to the podcasts through our streaming audio player or they may also download the MP3's for later use on a portable audio player like the iPod.

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• How can I measure the success of my campaign?

We encourage you to track your results so you can see how effective our podcast ads can be. By providing a call to action with a trackable URL, 800 number or coupon code, you will be able to accurately measure the effectiveness of your campaign. By varying your message and tracking success on each call to action, you can easily adapt your campaign to maximize its effectiveness.