Why Advertise With Us?

• Advertise with a trusted brand

Our publishers are some of the most well-recognized and trusted brands in their respective markets. When you advertise in our podcasts, you receive the benefits of the long-term relationship our publishers have developed with their audience for many years.

• Podcast Ads get noticed

Today advertisers must be more creative and innovative to get noticed. People often become desensitized to the same old ads they see every day. Our podcast ads are distinctly unique. When people interact with multimedia their attention is narrowly focused and it becomes much easier to capture their interest.

• Easily target your core audience

Our diverse network of publishers and content categories makes it easy to target your message for a particular customer micro-segment. You can target by topic of interest, geographic location, or even specific keywords.

• Less ad competition

Podcast advertising offers more content with less advertising than most media formats. Typically, we place a short commercial near the beginning of the podcast and the rest is all content. With less ad competition your message is more likely to be heard and won't get lost in a sea of ads.

• A high value audience

Podcast users are made up of a balanced and broad audience making it easy to target different segments of the market. Podcasters tend to be more affluent and more likely to make purchases online. You can easily connect with difficult-to-reach markets like 18 to 24-year-olds or the on-the-go mobile types. Please contact us to receive a detailed demographic profile of publishers in our network.

• Podcast advertising is sexy

With podcast advertising, you can associate your brand with the latest and greatest technology gadgets like iPods, iPhones and Zunes. By advertising in podcasts you show that you are moving along with the times.

• A rapidly growing industry

Podcast advertising is one of the largest and fastest growing new media formats today, growing at roughly 20% per year. eMarketer forcasts that advertising spending in podcast will grow to $435 million by 2012 as more and more brand marketers realize the effectiveness of this advertising medium.

• Your own captive audience

Podcast listeners self-select their content and choose a convenient time and place to listen, like during their commute or workout. They eliminate distractions and focus their attention on their podcasts, creating a higly attentive and captive audience.

• It's an untapped market

Consumers today are favoring new media content that give them more choice and control, while traditional media formats are in decline. Podcast ads give you the ability to reach your target audience through many of the new distribution channels that are popular today, allowing you to attract new customers and retain existing ones.

• High response rates

A recent study by TNS Global found Podcast ads to be 3x more effective than online video advertising and 7x more effective than TV advertising. With our advanced targeting capabilities and a highly engaged audience, our podcast ads deliver high response rates for your campaigns.

• Easy to produce and cost effective

All you need to do is create the commercial message you'd like us to read and we'll professionally produce your audio commercial. There's no creative artwork to produce or expensive video production required.